Privacy Policy
Last updated: 30 July 2026
purplesheepyarns.co.uk ("this site", "we", "us") is a read-only content archive. We are not the original Purple Sheep Yarns business, do not sell anything, and do not operate a checkout, account system or basket. This policy explains the limited data we do collect.
1. Data we collect
- Contact form. If you use the contact form, we collect the name, email address and message you provide, solely to reply to your enquiry. This is sent by email and logged briefly on the server as a spam-prevention backstop. We do not add you to any mailing list.
- Analytics. We use Google Analytics (GA4) to understand which pages are visited, using cookies/local storage that assign your browser an anonymised identifier. See Google's own privacy policy.
- Advertising. We use Google AdSense to show ads. Google and its partners may use cookies to serve ads based on your visits to this and other sites. You can opt out of personalised advertising via Google Ads Settings or aboutads.info.
- Server logs. Like most websites, our hosting provider logs IP addresses and requests for security and troubleshooting purposes for a limited retention period.
2. Legal basis & your rights (UK GDPR)
Where we process personal data (contact form submissions), our legal basis is legitimate interest in responding to your enquiry. You have the right to request access to, correction of, or deletion of any personal data we hold about you — contact us via the contact page to exercise these rights. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
3. Cookies
This site uses cookies/local storage set by Google Analytics and Google AdSense as described above. No first-party tracking cookies are set for any other purpose. You can block or delete cookies via your browser settings at any time; doing so will not affect your ability to read content on this site.
4. Data retention
Contact form submissions are kept only as long as needed to resolve your enquiry, plus a short period for spam/abuse prevention, then deleted.
5. Contact
Questions about this policy: use the contact form.